• L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo bottle, front view
  • Hydra Pure shampoo benefits graphic highlighting oil removal, hydrated lengths and silicone-free formula
  • Hydra Pure ingredient graphic featuring salicylic acid for cleansing and hyaluronic acid for moisture
  • L’Oréal Elvive Hydra Pure routine showing scalp serum, shampoo and conditioner, sold separately
  • Hydra Pure promotional comparison showing hair before use, after one wash and after 72 hours
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Loreal

LOreal Paris Elvive Hydra Pure 72H Purifying Shampoo 400ml

LOreal Paris Elvive Hydra Pure 72H Purifying Shampoo 400ml

Rs 4,990.00
Rs 4,990.00
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L’Oréal Paris Elvive Hydra Pure 72H Purifying Shampoo 400ml cleanses oily roots while helping to hydrate dehydrated lengths. Powered by salicylic acid and hyaluronic acid, its silicone-free formula removes excess oil and impurities without stripping natural moisture or weighing hair down.

Benefits

  • Removes excess oil and impurities from the scalp and roots.
  • Helps hydrate lengths without weighing hair down.
  • Combines purifying salicylic acid with moisture-boosting hyaluronic acid.
  • Silicone-free for a natural hair feel.
  • Designed for oily scalp and roots with dehydrated lengths; suitable for all hair types and textures.
  • Up to 72 hours of a purified scalp and hydrated lengths when used as part of the complete Hydra Pure routine.*

*Consumer test on 59 users, up to 72 hours after using the Hydra Pure serum, shampoo and conditioner together. The 72-hour claim is for the complete routine, not the shampoo alone.

How to Use

  1. Apply to wet hair.
  2. Massage the scalp to lather.
  3. Rinse thoroughly.

For the complete routine, use after the Hydra Pure scalp serum and follow with the Hydra Pure rehydrating conditioner. Serum and conditioner are sold separately; this listing is for one 400ml shampoo bottle.

In case of contact with eyes, rinse immediately and thoroughly.

Ingredients

Key ingredients: Salicylic acid helps remove excess oil and impurities. Hyaluronic acid, listed as sodium hyaluronate, helps boost moisture.

Ingredient list published by L’Oréal Paris UK: Aqua / Water, Sodium Laureth Sulfate, Cocamidopropyl Betaine, Parfum / Fragrance, Cocamide MEA, Sodium Chloride, Sodium Benzoate, Sodium Hydroxide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Hyaluronate, Salicylic Acid, Limonene, Citric Acid, Hexylene Glycol.

Ingredients may vary by market or formulation update. Check the ingredient list on your bottle for the formula supplied.

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